Project overview
City Government Landmark Project
Commissioned by a city government, this project is a key destination-oriented metaverse and immersive experience project developed as a landmark for the city's long-term urban plan.
Positioned as an "entertainment technology" experience hub, it will be the most comprehensive and technologically pioneering offline immersive experience center in China. The core target audience is the Gen Z demographic (born 1995-2010) who are interested in "novel experiences" and "metaverse technology."
NeXT SCENE and the property owner established a joint venture for the ongoing operation of this project, providing services including strategic positioning, planning and research, global immersive content策划, copyright negotiation, immersive space concept design, immersive experience flow design, technology selection, business model design, commercial operations, and marketing event organization.
Experience Formats
Our services
End-to-End Project Delivery
NeXT SCENE provided comprehensive services across the entire project lifecycle:
- Strategic positioning and planning research
- Global immersive content curation and copyright negotiation
- Immersive space concept design
- Immersive experience flow and technology selection
- Business model design and commercial operations planning
- Marketing event organization and campaign management
- Joint venture establishment and ongoing operational support