Production brief · MG-01
Concept Why it exists
Money Game stages the emotional architecture of value—risk, status, and complicity—inside a walkable world part exhibition, part heist drama. Layers of light, sound, and spatial design shift as groups make choices, so no two evenings resolve the same way.
Built for museums, brand houses, and festival halls, the format ships as modular beats with clear operator cues: load-in friendly, tech-rider aware, and ready to localize without losing the core arc.
Money Game opened in a Shanghai mall in June 2020 across roughly 800 m². Its core mechanic casts players as bankers moving through a live money-trading process. NeXT SCENE led full experience-marketing planning and commercial partnerships, followed by integrated online-offline promotion. Originally planned as a three-month pop-up, it converted into a long-running experience and remains in operation today.
In production Visual layers
