Production brief · CJ-01
Concept
ChinaJoy demands spectacle that reads at a glance on a crowded show floor and still holds up in clips and streams. This treatment pairs strong key art with motion loops and stills tuned for both live display and online campaigns.
The layout is modular: hero presence for the booth, gallery assets for PR and social, and copy blocks that localize without fighting the visual identity—so teams can ship fast during crunch week.
ChinaJoy is Asia's largest digital interactive entertainment expo, guided by China's Central Publicity Department. As the officially certified partner for ChinaJoy's 2022 online exhibition (MetaJoy), NeXT SCENE built the metaverse platform, created the digital assets, and led media marketing—delivered across PC, iOS, Android, HarmonyOS, and cloud gaming.
Showcase Motion & stills
